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Sunday, January 10, 2016

2016 Marketing plans

Passing along information from my editor at Crimson Romance  . . .

“I don't usually post about agents and agencies on here, but we've been working lately with The Corvisiero Agency for one of our authors, and I really can't recommend them enough for those who are seeking representation. Their level of commitment and investment, including organizing very extensive promotional support for their authors, is really quite impressive. I'm not sure how much they do editorially on manuscripts before they submit them to publishers (also a very important criteria for agents), but for those authors searching, I would definitely check them out.”

cj Sez:  I would add to that that this group may or may not be right for you.  As with any legal document, do your homework and research the organization before signing a contract with anyone.

Marketing is my blog topic today. Since my first novel, Deadly Star, and second novel, Choosing Carter, were released, I’ve done a lot of cost-free advertising. I sent out press releases to newspapers, blurbed on Facebook pages, and have been the beneficiary of generous friends who enthusiastically sent the book cover around to their friends. I’ve done blog interviews and presentations at writers groups and conferences. I’ve donated books to my local library to have them placed on their shelves.


Some marketing choices were not free, but I calculated them to be cost-effective:  I invested in an ad in an on-line review site (https://thebookbreeze.wordpress.com ). I created bookmarks that I punch holes in and string a pretty ribbon through to attract a browser’s eye. When the book was still an eBook and there was nothing to sign at a conference or writers’ group, I signed the back of the bookmark which has a link to the purchase site. My 2015 trip to Killer Nashville was not cost-effective in the short term, but my panel appearance exposed my face and name to a very large, mystery/crime writers’ audience.

For 2016, I’m going to market my books a little more aggressively. All that means is that I’m willing to take some losses on sales of books that I have personally purchased. I’m not self-published, so books I purchase from the publisher are a bit expensive (between the price and the cost of shipping). I usually use them as “out-of-the-trunk sales” when I make presentations, but when an indie book store agreed to take a consignment of some of these books, that was a big plus. I’m hoping for break-even. However, if a store takes 40 percent or more of the sale price (as some do), I’ll be losing money. Still, I’m going to invest a few books in that market this year.

There is a limit to how much I’m willing to lose to “get my name out there.” I am such a slow writer that I don’t have a catalog of books that would benefit from that loss-leader strategy. Once my stash of books is gone, if they go, I will re-evaluate the results. 

Right now, I’m more interested in the potential for sales of book number two because the publisher was clever enough to insert the first chapter of book number one at the back of book number two. I’m hopeful that a sale of the newest one will attract readers to the first and, perhaps, lead to my Amazon Author Central page.
 
Have you any other ideas for marketing your books? Drop me a note. I’d love to share them with other writers here on Lyrical Pens.

Okay, you-all guys keep on keeping on, and I’ll try to do the same.

cj
(The "toon" is from a Facebook post by "Hot Girls Read.") 
cjpetterson@gmail.com
Choosing Carter  -- Kindle  /  Nook  /  Kobo   /  iTunes/iBook
Deadly Star --  Kindle  / Nook  / Kobo

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